> ## Documentation Index
> Fetch the complete documentation index at: https://support.dripos.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Opt-In Guidelines

> Stay compliant, protect your business, and engage customers effectively

<Icon icon="star" iconType="solid" /> To first obtain your shop's own text marketing number, please reach out to Dripos Support!

## Text Marketing Guidelines

<Icon icon="check" iconType="solid" /> Text marketing consent refers to the explicit permission given by individuals to receive promotional or informational text messages from a business.

<Icon icon="check" iconType="solid" /> It is a fundamental requirement in most states to ensure that businesses comply with laws and regulations related to privacy and communication, such as the [Telephone Consumer Protection Act (TCPA)](https://www.twilio.com/docs/glossary/what-is-telephone-consumer-protection-act-tcpa).

**To obtain text marketing consent, Dripos customers must follow specific guidelines:**

<AccordionGroup>
  <Accordion title="Opt-in Requirement">
    Individuals must voluntarily opt in to receive text messages.

    This means they need to actively express their consent to receive marketing communications via SMS.

    **Businesses cannot add individuals to their text marketing lists without their explicit permission.**

    Furthermore, consent can't be bought, sold, or exchanged. For example, you can't obtain the consent of message recipients by purchasing a phone list from another party.
  </Accordion>

  <Accordion title="Clear Disclosure">
    Businesses must clearly inform individuals about what type of content they will receive when they opt-in.

    Transparency is key to ensuring that subscribers know what they are signing up for.
  </Accordion>

  <Accordion title="Easy Opt-out Option">
    Every text message should include a simple and clear opt-out option, such as replying "STOP" to unsubscribe.

    Individuals must be able to withdraw their consent and stop receiving messages at any time.
  </Accordion>
</AccordionGroup>

***

## Add Text Subscribers

Per the **opt-in requirement**, individuals must voluntarily opt in to receive text messages.

With Dripos, patrons may opt in one of the following three ways:

<AccordionGroup>
  <Accordion title="Text START">
    To opt in to your shop's text marketing system, patrons may text START directly to your text marketing number.

    <Tip>
      **Marketing Tip**

      Display a QR code in shop that generates a text message on the user's phone to text START to the marketing number.

      We recommend using this [QR Code Generator](https://www.qr-code-generator.com/), or any other QR code generator, and selecting the SMS option.
    </Tip>

    <Frame>
      <img src="https://mintcdn.com/frostbytetechnologiesinc/XIV7IG0ASEtW419o/images/orders/start.jpeg?fit=max&auto=format&n=XIV7IG0ASEtW419o&q=85&s=42196f718912e71921574c36c4f08e8f" width="1170" height="2532" data-path="images/orders/start.jpeg" />
    </Frame>
  </Accordion>

  <Accordion title="Order Website Prompt">
    Patrons can choose to receive text updates by simply checking an optional box at checkout on your online ordering site.

    <Frame>
      <img src="https://mintcdn.com/frostbytetechnologiesinc/BQdcLoSppoBn1ck7/images/orders/optoweb.png?fit=max&auto=format&n=BQdcLoSppoBn1ck7&q=85&s=24e5c1663a52313211e6a20d2372d8ae" width="2034" height="1268" data-path="images/orders/optoweb.png" />
    </Frame>

    To enable this checkbox, on your Dashboard navigate to [**Settings** > **Marketing**](https://dashboard.dripos.com/settings?tab=marketing) > **Show Text Opt In Prompt = Yes**

    <Frame>
      <img src="https://mintcdn.com/frostbytetechnologiesinc/BQdcLoSppoBn1ck7/images/orders/opt.png?fit=max&auto=format&n=BQdcLoSppoBn1ck7&q=85&s=3d854ade069f5eedd5329ebab2d0ef8d" width="2868" height="1280" data-path="images/orders/opt.png" />
    </Frame>
  </Accordion>

  <Accordion title="Card Reader Prompt">
    Using the Stripe S700 card reader in front-facing mode, new customers will be prompted to opt in to text marketing directly on the reader.

    To enable this checkbox, on your Dashboard navigate to [**Settings** > **Marketing**](https://dashboard.dripos.com/settings?tab=marketing) > **Show Text Opt In Prompt = Yes**

    Once the setting is enabled, restart your card reader to sync this change.

    <Steps>
      <Step> Hold down the power button on the right hand side of the reader for 3 seconds</Step>
      <Step> Click "Restart" on the reader screen.</Step>
    </Steps>

    <Frame>
      <img src="https://mintcdn.com/frostbytetechnologiesinc/BQdcLoSppoBn1ck7/images/orders/opt.png?fit=max&auto=format&n=BQdcLoSppoBn1ck7&q=85&s=3d854ade069f5eedd5329ebab2d0ef8d" width="2868" height="1280" data-path="images/orders/opt.png" />
    </Frame>
  </Accordion>
</AccordionGroup>