Text Marketing Basics

Each Dripos Company is provided a unique phone number for text marketing purposes. Upon request, Dripos registers a unique phone number on each company’s behalf and this service is included with Dripos’ full all-in-one feature suite. Once you’ve been set up with a text marketing number, access your Text Marketing dashboard from the web dashboard. This feature is located under the Marketing > Marketing Campaigns tab.

To get started with Dripos text marketing, you’ll need to reach out to Dripos Support (via support@dripos.com) indicating interest in getting setup with this feature.

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Text Marketing Guidelines

Text marketing consent refers to the explicit permission given by individuals to receive promotional or informational text messages from a business. It is a fundamental requirement in most states to ensure that businesses comply with laws and regulations related to privacy and communication, such as the Telephone Consumer Protection Act (TCPA).

To obtain text marketing consent, Dripos customers must follow specific guidelines:

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Opt-in Requirement:

Individuals must voluntarily opt in to receive text messages. This means they need to actively express their consent to receive marketing communications via SMS. Businesses cannot add individuals to their text marketing lists without their permission. Furthermore, consent can’t be bought, sold, or exchanged. For example, you can’t obtain the consent of message recipients by purchasing a phone list from another party.

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Clear Disclosure:

Businesses must clearly inform individuals about what type of content they will receive when they opt-in. Transparency is key to ensuring that subscribers know what they are signing up for.

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Easy Opt-out Option:

Every text message should include a simple and clear opt-out option, such as replying “STOP” to unsubscribe. Individuals must be able to withdraw their consent and stop receiving messages at any time.

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Add Your First Subscribers

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Texting Your Number

To opt in to text marketing at your shop, patrons text START to your text marketing number. We suggest posting a sign in your shop with your text marketing number and a message prompting customers to text that number to receive updates and promotions. Texting anything except for “STOP” to that number will also accomplish an effective opt in.

Example: Woohoo! We’re introducing text marketing at (Shop), Text Start to XXX-XXX-XXXX to receive updates and promotions!

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Checkbox on Order Website

Patrons can also opt in to text marketing by checking off an optional box on your order website on the checkout screen. Here’s an example of what that looks like from a patron’s view:

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Checkbox on Card Reader (S700 Only)

For customers who have the new Stripe S700 card reader set up in our front facing reader mode, newly created patrons on the reader will also be prompted to opt-in as a text marketing subscriber. Note that this pop up only appears when new patrons are created.

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Default Subscription List

All subscribed patrons will be added to a default subscription list. Access this list from the web dashboard under Marketing > Marketing Campaigns.

Then click Subscribers on the left side tab.

That should bring up a page that looks like this:

Click View to access your Default Subscription List.

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How to Opt-Into Text Marketing as a Patron

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Opting in by Texting the Text Marketing Number

1. On your phone, send a text to your shop’s unique text marketing number:

2. Once you have sent the message, you will then automatically receive an automated text confirming that you have successfully subscribed and will begin receiving text marketing notifications:

3. You will then have the option to submit some of your personal information to create a more customized experience, such as your name, email, and birthday:

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Opting in on the Order Website

1. On your browser, search beta.dripos.com and sign in using your phone number:

2. Once signed in, click on the Dripos Logo in the top right corner > Settings:

3. Click on the Marketing tab:

4. Click on the Edit button in the top right corner:

5. Set the Display Text Marketing Opt In field to yes > click Save:

6. Once you have done this, when customers go to checkout on your shop’s Order Website, there will be a box that they can check in order to opt into text campaigns:

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Opting in on the Front Facing Card Reader

1. Click on the Check In button in the top right of the screen:

2. On the next page, input your phone number and click on the check icon in the top right of the screen:

3. Once you have successfully signed into your patron account, a pop up will appear asking you to select if you would like to subscribe to text marketing. To successfully opt in, select yes:

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Unsubscribing to Text Campaigns

1. On your mobile device, text unsubscribe to the text marketing number:

2. Once you have sent the text, you will automatically receive a notification confirming that you have been unsubscribed:

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Creating Text Campaigns

To create your first draft campaign, access your text marketing dashboard.

It should look like this:

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Types of Campaigns

We offer three different types of text marketing campaigns: One Off Campaigns, Birthday Campaigns, and Welcome Campaigns.

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One Off Campaigns

One off campaigns send out at one specific time to alert your patrons of individual happenings or announcements regarding your shop.

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Birthday Campaigns

Birthday campaigns automatically send out to patrons on their birthday.

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Welcome Campaigns

Welcome campaigns automatically send out to new subscribers once they opt in to text marketing.

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Creating a Campaign

To get started creating your first campaign, click on the tab of the type of campaign you’d like to create, then click Create One Off Campaign. That should bring up a modal that looks like this:

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Name

This is a general label assigned to this particular campaign. It will not get sent to any customers, this is an internal identifier.

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Subscriber List

Select your desired subscriber list.

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Content

This is the content that gets sent to your customers. Our text marketing service supports messages up to 160 characters.

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Text Tags

Dripos offers customizable Text Tags to add a more personalized touch to your campaigns. To learn more about text tags, move your cursor over the information icon to view some helpful tips:

Patron: in the text content will be replaced with the Patron’s name if available. For unnamed patrons it will be replaced with “You”.

CODE Will be replaced with a unique coupon code for each patron. In order for this to work, you must press ”+ Add Coupon” button and fill out the coupon information.

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Example Text Campaign

Hi Patron! Join us for the grand reopening of Lifted Coffee Co for new drinks and fresh vibes!. Enjoy our revamped space and delicious concoctions starting January 1st!

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Send a Test Text Message

To send a test text message, click Actions > Send Test Text.

This modal will appear, where you can enter phone number(s) you’d like to send a test message to.

Then click Send, and notice the confirmation banner:

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Send Campaign

To send your campaign, click Actions > Send Campaign.

This modal will pop up.

Click Confirm, and notice the confirmation banner.