Reading the Dashboard
Four numbers sit at the top. Two are read from Google and two come from the private feedback you collect, and they are never combined into a single figure.Google Rating
Your average star rating on your Google Business Profile
Google Review Count
How many Google reviews that rating is calculated from
Satisfaction Score
Derived from the private ratings customers submitted in the period. Never visible outside your account
Requests Sent
How many review requests went out in the period
The date range and filters apply to the whole page at once, including the tables on the other tabs. Multi-location companies can filter to a single location.
Replying to Reviews
1
Open the Review
Every review synced from Google is listed on the Reviews tab with its rating, location, date, and the customer if one is attached.
2
Start From the Generated Draft
The draft is written from the text of that specific review rather than from a template, so it responds to what the review actually says.
3
Edit Before Sending
Anything the review does not contain, like who served the customer or what has changed since, has to be added by you.
4
Send
The reply is published to your Google Business Profile underneath the review, attributed to the business, and visible to anyone who can see the review.
Matching Reviews to Customers
Private feedback always has a customer on it, because it comes back through a link unique to that customer. Google reviews often do not: Google does not say who left a review, and the name on the review is whatever is on the Google account. Rather than guess, unmatched reviews are left unattributed. You can attach one yourself from the Reviews tab by searching your customers by name, email, or phone, and unlink it again if you attach the wrong person.An unmatched review still counts toward your rating, review count, and charts. Linking only affects which customer it is attributed to, and which customers get excluded from future review asks.
The Audit Log
The dashboard reports totals. The audit log reports what happened to one customer’s request: when the message was sent, which channel carried it, whether it was delivered and opened, whether the customer clicked through to Google, and whether the feedback came back. Bounced emails and undeliverable texts are recorded here as failures, with the address or number that failed.A recorded click means the customer opened your Google review page, not that they left a review. The review itself appears after the next daily sync.
Troubleshooting
Customers never see the Google review option
Customers never see the Google review option
An unmapped location is the usual cause. A location with no Google profile paired to it has no review page to send customers to, so the form ends on a plain thank-you with no error shown to anyone.Check, in order:
- Your approach involves Google at all. Private feedback only never shows a review link.
- A Google account is still connected in your review settings.
- Every location has a profile mapped to it, not just the first one.
- The preview reaches a Google review page when you walk a high rating through it.
A new Google review is not showing up
A new Google review is not showing up
Google reviews sync once a day at a fixed time, so a review can take up to a day to appear and become available to reply to. Private feedback appears as soon as the customer submits it.
A customer says they never got a request
A customer says they never got a request
Check the audit log for that customer. Common causes are no email address or mobile number on file, a bounced email, a previous STOP reply suppressing texts, or requests having been switched off at the time of their visit.
Can I ask only my happy customers for a Google review?
Can I ask only my happy customers for a Google review?
No, and that is deliberate. Asking only customers you expect to be positive is review gating, which Google’s review policies prohibit.Every customer who submits the feedback form reaches a screen containing the Google review option. The rating changes which action is emphasized, never whether the option is there, and the threshold between the two paths is fixed rather than configurable. Choosing Private feedback only is different: no customer is asked for a public review at all.
Can a customer change their rating?
Can a customer change their rating?
No. The rating is final once submitted. A customer can add or revise written feedback afterwards, but not the number.