Text Marketing Guidelines
Text marketing consent refers to the explicit permission given by individuals to receive promotional or informational text messages from a business. It is a fundamental requirement in most states to ensure that businesses comply with laws and regulations related to privacy and communication, such as the Telephone Consumer Protection Act (TCPA). To obtain text marketing consent, Dripos customers must follow specific guidelines:Opt-in Requirement
Opt-in Requirement
Individuals must voluntarily opt in to receive text messages.This means they need to actively express their consent to receive marketing communications via SMS.Businesses cannot add individuals to their text marketing lists without their explicit permission.Furthermore, consent can’t be bought, sold, or exchanged. For example, you can’t obtain the consent of message recipients by purchasing a phone list from another party.
Clear Disclosure
Clear Disclosure
Businesses must clearly inform individuals about what type of content they will receive when they opt-in.Transparency is key to ensuring that subscribers know what they are signing up for.
Easy Opt-out Option
Easy Opt-out Option
Every text message should include a simple and clear opt-out option, such as replying “STOP” to unsubscribe.Individuals must be able to withdraw their consent and stop receiving messages at any time.
Patron Sign-Up Website
Patron Sign-Up Website
Customers can become a patron and opt in to text marketing directly from your shop’s dedicated sign-up page:Replace the [company-slug] with your shop’s slug — this can found on the Dashboard by navigating to Shop Settings > Order Website Links.On this page, customers enter their contact information and check the “Sign up to receive SMS offers” box to consent to receive promotional text messages.Tip: Because this is a shareable link, the patron sign-up page is a great way to grow your list beyond in-store touch points. Add it to your Instagram or Facebook bio, drop it into link-in-bio tools, include it in email newsletters, or turn it into a QR code for flyers and in-store signage.
Add Text Subscribers
Per the opt-in requirement, individuals must voluntarily opt in to receive text messages. With Dripos, patrons may opt in one of the following three ways:Text START
Text START
To opt in to your shop’s text marketing system, patrons may text START directly to your text marketing number.

Order Website Prompt
Order Website Prompt
Patrons can choose to receive text updates by simply checking an optional box at checkout on your online ordering site.
To enable this checkbox, on your Dashboard navigate to Settings > Marketing > Show Text Opt In Prompt = Yes


Card Reader Prompt
Card Reader Prompt
Using the Stripe S700 card reader in front-facing mode, new customers will be prompted to opt in to text marketing directly on the reader.To enable this checkbox, on your Dashboard navigate to Settings > Marketing > Show Text Opt In Prompt = YesOnce the setting is enabled, restart your card reader to sync this change.
1
Hold down the power button on the right hand side of the reader for 3 seconds
2
Click “Restart” on the reader screen.
